SOUL CAP is a socially aware brand who are breaking down the socio-economic barriers which often prevent people from getting into swimming. They tasked us with creating a campaign that showcased their new collection and represented their core messages. Shot on location in Rye, Kent, Big Week was in charge of direction and cinematography on the day - as well as all post-production.

The campaign focused on parenthood, social relationships and the benefits of swimming from an early age - and included visuals which showcase the importance of parental support while learning to swim. Throughout all this, the campaign also repeatedly drew on the high-energy, active nature of the brand.

The campaign successfully helped to debut SOUL CAP’s new collection - coining great traction on their social channels and as paid advertising. The videos were also key to helping SOUL CAP rebrand their website with a host of fresh content.